The Canadian Institute of Mining, Metallurgy and Petroleum (CIM) is the leading not-for-profit technical society of professionals in the Canadian minerals, metals, materials and energy industries.
How often have you thought: “I wish the public had a better idea of what our industry is really like.” There is currently a widespread lack of understanding among Canadians about the minerals and metals industry in general as well as the contribution it makes to our economy and the quality of our everyday lives. Too often, the general public’s understanding and perceptions of the industry are based largely on outdated or incorrect information or derived from the way mining is often negatively portrayed in popular media.
Increasing the public’s awareness of the valuable contribution our industry makes to society is one of the key strategic goals of the Canadian Institute of Mining, Metallurgy and Petroleum (CIM). Every year, CIM and our Societies and Branches, as well as many other organizations, do a great deal of work to support this goal.
CIM’s traditional Mining for Society (M4S) program, which was exhibited during our national and some regional conferences, welcomed more than 75,000 visitors over a 10-year period. However, this outreach was largely limited to Montréal and Vancouver, the CIM Convention host cities. We feel the reach and impact can and should be greater!
This is why CIM has been working with Science North to evaluate the concept of a travelling exhibit focused on increasing public awareness of the full spectrum of Canada’s minerals, metals and materials sectors. The working title of the exhibit is “Our Earth's Riches” and it is being developed as an interactive, visitor-focused, high-tech experience for children and adults alike that will be hosted at science centres across Canada.
Based on current visitor information from various science centres, it is estimated that this exhibit would be experienced by 300,000 visitors a year. That’s 1,500,000 visitors over the 5-year life of the exhibit. This represents a significant increase in outreach above and beyond the traditional M4S display. Unlike M4S, Our Earth’s Riches will be on display full-time as it travels across Canada.
An ambitious project of this scale requires significant funding. That is why we are reaching out to our industry partners to request support towards realizing our $1.5 million goal.
If you are interested, please contact us for more information; it would be our pleasure to answer your questions and provide more details. Donations can be made either as a lump sum or as installments over a three-year period. We are also open to other suggestions including in-kind support. Individual personal donations in cash or other securities can be channelled through a special fund administered through the CIM Foundation, which will provide documentation for tax purposes.
All those who contribute by cash or in-kind support will be recognized publicly with the exhibition and through various publicity and marketing vehicles.
The need to change the outdated perception of our industry, engage the next generation and demonstrate the essential role our sector will play towards a greener and more sustainable future has never been so significant. Our Earth’s Riches will play a significant role in achieving this goal. Together, as champions of our industry, we can help create a brighter and more prosperous future for the next generation of minerals and metals professionals, and for all Canadians.Contribute
An external fundraising campaign began in late 2019 to help make this project a reality. CIM and Science North are pleased to announce that Don MacLean, founder and chairman of MacLean Engineering, has personally made a $100,000 contribution to this project.
The Canadian Institute of Mining, Metallurgy & Petroleum (CIM) has partnered with Science North to develop a mineral literacy program to increase and improve public awareness of the minerals and metals industry.
The exhibit would help promote mineral literacy through an interactive visitor’s experience aimed to be both educational as well as engaging.
Janice Zinck, CIM President, made a $3,000 charitable contribution to the CIM Foundation with proceeds directed to Science North, on behalf of PACE.