Brand Guidelines


Brand Guidelines & Resources

A new leaf for CIM

We've got a fresh look inspired by our rich history and our enduring role as a leading Institute for the mining, minerals, metals and energy industries.

Here are a few guidelines for using our new brand resources. 



Full logo

The full logo can be used in all communications material, print and digital, to ensure a coherent expression across all platforms, in instances where the full name of the institute can be easily legible. The logo is not to be altered in any way.


Logo construction

Whenever the logo is being used or constructed, it should always be surrounded by a clear space in order to ensure visibility and consistency. For this reason, an exclusion zone is added around the logo, which determines the closest that any other graphic element or text can be placed in relation to the logo. Creating the Exclusion Zone: The minerals forming the CIM ICM maple leaf are made up of 2 squares of equal size. The square is used as a guide in order to define the spacing between the different elements of the logo as well as around the full logo. The area of white space shown in the example is the exclusion zone for the full logo and should not be changed in any way. An exclusion zone should be applied to all CIM ICM logos and branch logos.


Short logo

The short logo can be used in all communications material where space is limited (for example, social media posts). The short logo is not to be altered in any way.



A logomark is used to enhance brand identity – it is an image or symbol used to represent our company/brand. The logomark can be used in all communications where space is limited, for example, on social media profiles.


Logo Colour Usage

The colours of the logomark and wordmark should always be in black or white. Ensuring there is a clear contrast with the background should always be kept in mind.


Incorrect Logo Usage

Our logo should always be used in the same way according to our guidelines to ensure we avoid confusion and maintain consistency.

  1. Do not distort the logo.
  2. Do not rotate the logo.
  3. Do not change the proportions.
  4. Do not add an effect to the logo.
  5. Do not rearrange the elements of the main logo.
  6. Never use the logo without the logomark.



Download our brand book

Learn more about our Rebrand Project and the wide opportunities of our new graphic universe:

  • Core Story
  • Positioning
  • Tone of Voice
  • Logo
  • Branches
  • Colour Palette
  • Typography
  • Graphic Compositions
  • Imagery
  • Brand Activations

Download the Brand Book

Download our brand package

This is a friendly legal reminder that these graphics are proprietary and protected under intellectual property laws.

Please do:

  • Provide plenty of space around the CIM ICM logo.
  • Make them big, make them small, just give them the chance to breathe and not feel cluttered.

Please don’t:

  • Alter these files in any way.
  • Display these graphics in a way that implies a relationship, affiliation, or endorsement by CIM ICM of your product, service, or business.
  • Use these graphics as part of your own product, business, or service’s name.
  • Combine these graphics with any other graphics without written consent from CIM.

Terms of use

Download assets