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PUBLICATIONS - EDITORIAL LINEUP 2008

The Canadian Institute of Mining, Metallurgy and Petroleum (CIM) is a well-known, established, and highly regarded association of professionals in the Canadian minerals industry. It includes members from industry, government, and academia who are dedicated to the discovery, production, utilization, and economics of the minerals industry.

CIM’s goal is to provide support and industry relevance to all players in the field. The effective communication of mining news, professional growth, and leading-edge technologies are parameters of success for CIM.

The Canadian Institute of Mining, Metallurgy and Petroleum (CIM)
Keeping members strategically placed in the world of mining

CIM Magazine has become a leader in the mining industry in Canada. Read by decision-makers and industry leaders in every aspect of the mining and metallurgy industries, it has become truly recognized as The Voice of Mining in Canada. It reaches executives, mine managers, superintendents, geologists, engineers, operations personnel, and other influential participants in the minerals industry.

CIM Magazine Editorial Calendar 2008 (subject to change)

Issue
Space
Material
Editorial
In Every Issue

Special feature article on a new or expanding mine operation

News – the topics and issues of key importance to the industry

Safety – leading experts share experiences, views, best practices, tools, and know-how

Innovation – inspiring innovation and sharing ideas & accomplishments

The Supply Side – written by CAMESE managing director, Jon Baird, a page for and about the supply side of the Canadian mining industry

The HR Outlook – written by MiHR executive director, Paul Hébert, updates on the breaking news on HR issues and challenges for mining

Student Life – a page dedicated to and shaped by students in the minerals fields

Canadians Abroad – profiles on and lessons learned from Canadian professionals and companies excelling around the world

Standards – information and how-to's on resource and reserve standards, QPs, and other disclosure issues

Asset Management – experts share ideas, challenges, and solutions

Engineering Exchange – profiles of leading individuals and companies in engineering; learn about what's hot on their plates now

Eye on Business – the markets, investment, legal, and business side of the mining industry

Parlons-en – a French column dedicated to the mineral developments and issues in Quebec

Mining Lore – historical tales of the Canadian mining industry

MAC Economic Commentary – economic and business issues faced by the Canadian mining industry: tax, transportation, energy, environmental, and international trade and investment spheres

February
Jan. 18
Feb. 1

CIM Conference and Exhibition 2008 program

Special Innovation Issue: Delving into the technology, trends, and people driving industry into the future

Bonus Circulation: PDAC (Prospectors & Developers Association of Canada), SME (Society for Mining Metallurgy and Exploration Inc.) & MEMO (Maintenance Engineering/Mine Operators Conference)

March/April
Feb. 15
Feb. 29

The World of Nickel: A comprehensive look at the world of nickel, from exploration through the mine cycle, and the latest metallurgical processing developments.

May
March 28
Feb. 11

People in Mining: HR practices, community relations, and the outstanding people shaping the industry.

Bonus Circulation: 2008 CIM Conference & Exhibition

The Reporter
March 30
April 6

CIM Reporter: The official publication of the CIM Conference and Exhibition.

June/July
May 9
May 23

COM 2008/Copper 2008 - Complete program of Copper 2008 and the Conference of Metallurgists.

Moving in Mines - The colossal world of transportation, of product and people, at the mine and mill site.

August
June 13
June 27

The Green Issue: Energy, emissions and environmental issues with emerging tools, technologies, and practices.

Bonus Circulation: COM 2008 (Conference of Metallurgists)

Special Supplement to
August Issue

The Tools of the Trade: A source guide for the equipment, supplies, tools, and services supporting the mining industry, where to find them, and updates on emerging technologies.

Bonus Circulation: COM 2008 (Conference of Metallurgists), Oil Sands Trade Show & Conference and MINExpo International (National Mining Association)

September/
October
Aug. 8
Aug. 22

Coal and Oil Sands: The most comprehensive overview of latest developments in operations, technology, people, innovations, and the communities of Canada's gigantic industries.

Bonus Circulation: Oil Sands Trade Show & Conference and MINExpo International (National Mining Association)

November
Sept. 19
Oct. 3

Mining the Canadian Territories: Details on exploration and operations across Canada's north

December/
January
Oct. 24
Nov. 7

Special Outlook Issue: Coast to coast look at the year ahead.

Annual CIM Directory Issue

CIM Societies

CIM Magazine / CIM Directory / CIM Reporter / CIM.ORG

CIM Magazine

CIM Magazine has become a leader in the mining industry in Canada. Over the past year, interest in this publication has increased tenfold. Editorial, technical information, industry events, and other pertinent information on the industry is now the hallmark of CIM Magazine.

Read by decision-makers and industry leaders in every aspect of the mining and metallurgy industries, it has become truly recognized as The Voice of Mining in Canada. It reaches executives, mine managers, superintendents, geologists, engineers, operations personnel, and other influential participants in the minerals industry.

CIM Magazine / Bulletin
CIM Magazine is breaking ground providing topical news, leadership, support and innovation to people of influence in Canada’s minerals industry. CIM Magazine is mailed to CIM members and mining professionals across Canada and other international locations.

CIM Directory
The annual CIM Directory is a compendium of CIM members (individual and corporate), with all their contact information.

CIM Reporter
The official publication of the CIM Conference and Exhibition held annually in a Canadian location.

>> View the CIM Reporter from Montreal 2007 CIM Reporter Montreal 2007

The 2008 edition of the Reporter will cover the CIM Conference and Exhibition in Edmonton, May 4 to 7, 2008. Published in tabloid format, it provides highlights of the show, events, meetings, key players, and items of interest.The CIM Reporter is distributed to all registered delegates and visitors.

Editorial Content
In its colourful style, and popular design, CIM Reporter is an integral part of the CIM Mining Conference & Exhibition experience covering highlights of the meetings, the trade show, people, special events and presentations. Full of convention pictures, it includes short articles of a non-technical style.

Circulation
Read by all delegates to the CIM Mining Conference & Exhibition, CIM Reporter is distributed to registered delegates, and to daily visitors around the convention and trade show. It is also sent to mines across Canada. Total circulation exceeds 10,000.

CIM.ORG
Thousands of industry engineers, professionals, and managers visit www.cim.org every month - a comprehensive web site that provides technical, newsworthy, and pertinent information.

What readers say about CIM Magazine

74% say they read EVERY issue
78% refer to back issues one or more times per year

"I was very impressed with this issue. Good quality paper, pictures and editorial with a good balance between advertising and content makes it a well done project. This issue is one of the best I have ever seen. Good work to you and your team."

Richard Paley
Director of Support Services
Dynatec Corporation

"As a global supplier providing process solutions for the mining and minerals processing markets, we have found CIM Magazine to be an excellent vehicle to reach decision-makers in Canada’s thriving mining industry. Their assistance in accessing this critical market has been friendly, efficient and professional."

Keith Ference
VP Marketing
Metso Minerals - Mining

CIM Magazine at-a-glance

Circulation 10,460*
Readers per copy 2.39**
Audience 24,999
No. of issues 8
*Source: Sworn Statement July 2007, **Reader Survey 2006

CIM Magazine Reader Survey 2006

CIM Magazine is a useful tool for mining professionals

70% keep the magazine for future reference
58% visit a website from an article or ad in the magazine
49% discuss something in the magazine with a colleague

CIM Magazine is the best-read mining publication in Canada

CIM Magazine Reader Survey 2006

Mining is a highly technical industry and readers use many devices to assist them with their jobs

77% of readers use a laptop/notebook computer-a higher number than those who use a desktop computer
69% use a cellular phone
27% use a handheld organizer/PDA
21% use a two-way radio
10% use a satellite phone

Readers are managers with purchasing responsibilities

59% are senior to middle management
30% grant final approval or recommendation for a purchase
35% say that trade publications have an influence on their purchasing decisions

Readers' job functions

Consulting 28.5%
Management / Administration / HR 17.5%
Research / Development 16.6%
Design / Engineering / Planning 16.4%
Project Management 15.4%
Exploration 12.1%
Operations / Production 10.9%
Marketing / Sales 8.3%
Education / Training 7.1%
Environmental / Monitoring / Community Relations 4.3%
Contracting 3.3%
Maintenance / Reliability 3.1%
Quality Assurance / Control / Inspections 2.8%
Health / Safety 2.8%
Accounting / Economics / Finance 2.8%
Computer Operations / IT 2.2%
Legal / Regulatory 1.9%

Reader demographics

93% are male
48% have a university degree
41% have a postgraduate degree
51% have a household income (HI) of more than $100,000

Ongoing education is a priority with readers

65% attend seminars/conferences and/or workshops to augment their education
46% take professional development courses
41% attend in-house training
29% upgrade their computer skills
16% pursue a university degree as continuing education

Facts about CIM
  • CIM is the leading technical society of professionals working in the Canadian minerals industry.

  • CIM is an international organization with 60 Branches across Canada, and an overseas Branch in Chile, South America.

  • CIM members own, operate and are otherwise involved in mining in nearly 100 countries around the world.

  • In 2008, CIM will organize Canada’s largest annual Mining Conference and Exhibition, which will take place in Edmonton.

  • CIM sponsors international conferences and symposiums that attract experts from around the world.

  • CIM Magazine and CIM Reporter are the official publications at all CIM events.

  • CIM Corporate Members can raise the profile of their organizations by accessing an industry-wide network of over 10,000 individual and corporate members.

  • Corporate membership entitles the company representative to special rates at CIM meetings and purchase of publications, automatic subscriptions to CIM Magazine, corporate listing in the CIM Directory (circulation 10,000) and a complimentary copy each year.

Don’t wait! Become a CIM corporate member today!

Apply online at www.cim.org/membership/apply.cfm or e-mail us at membership@cim.org

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