Consider some of the latest trade show trends by Dr. Allen Konopacki, President of Incomm Center for Research & Sales Training:

• Time poverty prevailing, there are fewer aisle-cruisers at trade shows. People attend shows with a specific purpose.
• The ability to conduct 10 meetings in one day is invaluable for show visitors.
• Experiential exhibiting. Companies are breaking away from basic product pitches and making the visit to the exhibit more enjoyable to the visitor.
• Using product pitches or demos is out; featuring success ideas is in.

CIM is renewing its exhibition to produce an optimum business environment by:

• Energizing the event through active collaboration with peer associations, environmental groups, governments, and educators.
• Providing an opportunity for suppliers to showcase new products/technologies and clearly demonstrate how they contribute to a mine’s success and bottom line.

According to Business Week, trade shows and exhibitions are one of the most cost-effective marketing tools available. CIM Conference and Exhibition is committed to making its annual attraction the must attend event in the mining industry.