Canadian Institute of Mining, Metallurgy and Petroleum

Publications - Editorial Lineup 2011

Click here to download the 2011 CIM Media Kit

Canadian Institute of Mining, Metallurgy and Petroleum

Who we are
A community for leading industry expertise

The Canadian Institute of Mining, Metallurgy and Petroleum (CIM) is Canada’s leading professional association for the minerals industry, one of Canada’s largest, prolific sectors and a major contributor to its economic prosperity.

The heart of CIM is its members—a group of diverse individuals whose expertise and dedication to the minerals industry guarantee a bright future not only for CIM, but also for the Canadian mining, metals and energy industries at large.

CIM strives to provide a community for its members and the industry as a whole, facilitated by the exchange of knowledge and technology, fraternity and the recognition of excellence through a series of annual conferences, publications, lectures and awards.

CIM Magazine Editorial Calendar 2011 (subject to change)

CIM Magazine provides critical information on industry issues, trends and emerging products and technology. Both in print and on the web, CIM Magazine offers focus, depth and outstanding quality incomparable with any other mining or minerals publication on the market.


Issue	Ad Space	Ad Material	Editorial

February	Jan. 7	Jan. 14	The Innovators The processes, products and people that are rocking the industry Commodity focus: - Rare Earth Minerals, Lithium, Tantalum BONUS DISTRIBUTION: PDAC 2011 International Convention / 2011 SME Annual Meeting

March/April	Feb. 11	Feb. 18	Mines in Motion From mine to market—the machinery, logistics and systems that shorten the distance between these two critical points Commodity focus: - Iron Ore BONUS DISTRIBUTION: Iron Ore Symposium

May	March 25	April 1	Mines without Borders Project developments and the exchange of best practices from around the world with a special focus on mining in French-speaking jurisdictions globally Commodity focus: - Silver BONUS DISTRIBUTION: CIM Conference & Exhibition: Montreal, May 22-25, 2011 / CESSE: Vancouver, July 19-22, 2011

June/July	May 13	May 20	Mining More, Mining Safely The scoop on the latest mining methods: From surface to deep underground and from subsea to space—and everything in between Commodity focus: - Copper BONUS DISTRIBUTION: Maintenance Engineering / Mine Operators' Conference 2011

August	June 23	June 30	A Who’s Who in Mining! The industry leaders in sustainability, innovation, management and community engagement Commodity focus: - Gold BONUS DISTRIBUTION: Conference of Metallurgists / World Gold 2011

September/October	Aug. 12	Aug. 19	Coal and Oil Sands A look at the growing global appetite for these great Canadian commodities. What could the face of these industries look like in 10, 20 or 30 years from now? Commodity focus: - Coal & Oil Sands and Natural Gas BONUS DISTRIBUTION: Oil Sands Trade Show and Conference / SME Conference

November	Oct. 7	Oct. 14	Focus on Quebec An ambitious northern development agenda and a long mining tradition has Quebec companies making an impact inside and outside the province Commodity focus: - Diamonds BONUS DISTRIBUTION: Exploration Québec

December	Nov. 13	Nov. 18	Outlook 2012 From Au to Zn—A cross-country commodity review and forecast for 2012 BONUS DISTRIBUTION: AME BC Roundup 2012

In Every Issue
Upfront	Columns		CIM News
Education and Outreach Engineering Exchange New Frontiers of Mining Processing Q&A Sustainability Technology	Canadians Abroad CSR – point / counterpoint Eye on Business First Nations HR Outlook Innovation MAC Economic Commentary Metals Economics Group Mining Lore	Parlons en Safety Standards Student Life Supply Side Voices from Industry Women in Mining	CIM Branch and Society Profiles

From the Editor

Angela Hamlyn, Editor-in-chief, CIM Magazine

The Canadian mining industry plays an integral role in this country’s economy, contributing more than $32 billion to our GDP in 2009. It directly employs more than 306,000 workers and receives input from more than 3,200 companies.

In addition to this domestic stronghold, mining is also one of this country’s most global sectors, rapidly becoming an international powerhouse in the minerals, metals, materials and petroleum industries. And the demand for our resources, products and expertise is only expected to grow as foreign appetite escalates, driven by burgeoning infrastructure and manufacturing requirements in large and developing economies. Canadian operators and suppliers are answering this demand with innovative products and processes that are integral to sustaining this growth.

In our ongoing commitment to highquality, relevant and groundbreaking editorial, CIM Magazine is also extending our reach by bringing our readers more global perspectives, accessing the industry experts and newsmakers that are propelling the Canadian mining industry to new heights. Our expanded editorial team also enables us to respond to the areas that our readers indicated were most relevant in our recent readers’ survey.

The coming year will surely be an exciting one, and CIM Magazine will endeavor to maintain its reputation as an industry-leading publication. We invite you to check out our dynamic 2011 editorial lineup as we forge into these new and newsworthy times.

Angela Hamlyn
Editor-in-chief
CIM Magazine

CIM Magazine - Canada's Leading Mining Magazine

Revolutionizing the industry

CIM Magazine provides critical information on industry issues, trends, technology and emerging products. Both in print and on the web, CIM Magazine offers focus, depth and quality that exceeds other mining or minerals publications.

As the leading independent voice of the industry for over a century, CIM Magazine is published eight times a year and distributed to more than 10,700 readers. Its global reach is unparalleled, covering one of the world’s most lucrative economic sectors.

Editorial content includes:

In-depth technical articles focusing on all aspects of the mining, metallurgy and mineral sectors.
Regular features such as mine developments, research, manufacturing and processing in Canada and throughout the world.

Editorial without boundaries

CIM Magazine is distributed to a diverse reading audience of mining professionals across nearly every continent. The international demand is a clear indication of Canada’s status as a key stakeholder in the global mining sector. Its worldwide reach, including the interest in Canadian companies who own, operate or supply to mining projects in nearly 100 countries around the world, has further established CIM Magazine’s credibility as the industry’s most relevant magazine.

Qualified, dedicated readership


Circulation	10,744*

Readers per copy	2.4**

Total Audience	25,786

Issues per Year	8

* Source: publisher sworn statement 2009 ** Reader survey 2010

CIM Magazine Digital Edition

The digital issue is CIM’s most interactive advertising solution available. This flip-format digital magazine satisfies the demand of today’s growing technologically-savvy audience as it is easily accessible anywhere, anytime.

Why this is essential to your advertising campaign. The digital edition is an interactive flip-book that embeds hotlinks directly to your specific promotion, product or service. We offer exclusive sponsorship opportunities to ensure your banner is represented in a prime position. By diversifying your brand exposure, you will be seen by buyers both in hard copy and electronically—all for the price of one!

When you purchase a print ad, your ad is hot linked in the digital edition for free.

Media opportunities available

Videos
QR codes
Flash banners
Digital brochures
Exclusive sponsorship

Digital rates
Call your account manager for rates.

What Readers and Advertisers say about CIM Magazine

"CIM has undergone dramatic changes over the past several years and is now a responsive and energetic organization meeting the needs of all members. The new CIM Magazine, in both print and electronic format, is the visible embodiment of this change. I read mining journals from around the world and CIM Magazine is simply outstanding."

Jan E. Nesset, P.Emg, FCIM
NesseTech Consulting Inc.

"CIM Magazine is undisputedly Canada’s leading mining publication. As one of Canada’s largest and most successful underground mining and contracting companies, we select CIM to reach key mining industry leaders. Superior quality, breaking news and geographical circulation makes CIM Magazine a valuable tool and a must read."

Gaétan Malette – Vice President, Asset Management & Marketing
Dumas Contracting Ltd.

"I see CIM Magazine as an extension of my mining network. I am always interested to see what my colleagues in the industry are thinking and doing. In writing papers and articles I have been able to express my ideas and I have appreciated feedback from CIM readers."

Larry D. Smith - Corporate Development & Strategic Planning
Barrick Gold Corp.

CIM Directory / CIM Reporter / CIM.ORG / E-Newsletter

CIM Directory

The annual CIM Directory is a compendium of CIM members (individual and corporate), with all their contact information.

CIM Reporter

The official publication of the CIM Conference and Exhibition, Canada's premier mining event.

>> View the CIM Reporter from Montreal 2011

The Reporter is the official voice of the CIM Conference & Exhibition. This popular publication highlights the hottest news and events surrounding the three-day event. If you are planning a launch, the Reporter is the perfect vehicle! Target an audience of quality buyers with special show promotions. As an added bonus, advertiser logos are also featured prominently on full-colour daily Reporter Updates.

Why this is essential to your advertising campaign. The Reporter is picked up by thousands of attendees looking for business deals. It is the most opportune platform to launch and display your groundbreaking product or service. Generate some buzz at the show and grab their attention!

CIM.ORG

Every month thousands of industry engineers, professionals and managers visit cim .org – a comprehensive website that provides pertinent technical and newsworthy information.

E-Newsletter

Sent bi-monthly to more than 10,000 dedicated CIM members, this regular newsletter is viewed by a devoted audience. Because they have opted to receive this e-newsletter, these recipients are looking to stay abreast of industry trends and are always looking for information, especially when it comes to learning more about companies like yours.

Why this is essential to your advertising campaign. Sponsorship of the e-newsletter provides exclusive opportunities to promote your company by putting your logo front and centre. It is easily measurable and can capture sales leads on the spot. Received by more than 10,000 subscribers, it represents a quick return on investment.

Sponsorship rates
Exclusive sponsorship $2,500 (monthly rate)

NEW! Innovations Showcase

The Innovations Showcase is a new feature in CIM Magazine for 2011. This section has been created specifically to highlight innovative tools, equipment, techniques and services that advance the mining, metallurgy and petroleum sectors.

Why this is essential to your advertising campaign. It is where CIM Magazine readers can source the most innovative products available. Through this mini-advertorial, you can provide detailed information about your brand and its unique features. These pages are valuable real estate for advertisers—read by thousands of professionals—which means potential new customers for you.

Rates and data

150-word detailed write-up $2,145
Features one main image

CIM Magazine Reader Survey 2010

The industry's preferred publication

CIM Magazine continues to hold its position as the preferred publication in the minerals sector. Our recent survey reveals that our readers are exhibiting an increasingly loyal following to CIM Magazine. Not only do they deem it a valuable professional resource, but are also less likely to express the same attitude towards competing publications. In fact, several industry publications are less favourable among our readers, indicating they are "rarely" or "never" read.*

CIM Magazine Reader Survey 2010

Professional status

Nearly 70% of CIM Magazine readers are in a management position, with one in four considered to be a senior-level executive

60% of readers are involved in the purchasing process of products and services

Attitudes towards advertising

78% of readers agree that advertising is a good platform for sourcing products and services

In fact, nearly half of readers say that a trade publication is a key influencer towards buying a product or service

One in four of most senior buyers agreed that a trade publication was their preferred method of reviewing products and services

Popular actions taken upon reading CIM Magazine

68% of our readers keep the magazine for future reference

63% refer back to an issue of CIM Magazine 1-5 times a year

62% of our readers visit a website when finished reading CIM Magazine

Technology & career development

91% of our readers use a laptop/notebook

72% use a cell phone/PCS

60% will attend seminars/conferences/workshops

More than a third of our readers say they are planning to retrofit this year — specifically mining, engineering and consulting companies.

Source: The above statistics were taken from the results of the 2010 CIM Magazine Reader Survey

Facts About CIM

CIM Societies

Get to know us

CIM is the leading technical society of professionals working in the Canadian minerals industry.
CIM is an international organization with 60 Branches across Canada, and an overseas Branch in Chile, South America.
CIM members own, operate and are otherwise involved in mining in nearly 100 countries around the world.
In 2011, CIM will organize Canada’s largest annual Mining Conference and Exhibition, which will take place in Montreal from May 22 to 25, 2011.
CIM sponsors international conferences and symposiums that attract experts from around the world.
CIM Magazine and CIM Reporter are the official publications at all CIM events.
CIM Corporate Members can raise the profile of their organizations by accessing an industry-wide network of over 10,000 individual and corporate members.
Corporate membership entitles the company representative to special rates at CIM meetings and purchase of publications, automatic subscriptions to CIM Magazine, corporate listing in the CIM Directory (circulation 10,000) and a complimentary copy each year.

Don’t wait! Become a CIM corporate member today!

Click here to apply for a CIM Membership or e-mail us at membership@cim.org

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