Publications - 2012 Rates & Data
2012 RATES
|
4C Gross Rates
|
1X
|
3X
|
6X
|
8X
|
|
Full
|
$6,920
|
$6,575
|
$6,245
|
$5,935
|
|
2/3
|
6,230
|
5,920
|
5,625
|
5,345
|
|
1/2 island
|
5,885
|
5,590
|
5,310
|
5,045
|
|
1/2
|
5,190
|
4,930
|
4,685
|
4,450
|
|
1/3
|
4,500
|
4,275
|
4,060
|
3,860
|
|
1/4
|
3,810
|
3,620
|
3,440
|
3,270
|
|
DPS
|
11,770
|
11,180
|
10,620
|
10,090
|
|
B&W Gross Rates
|
1X
|
3X
|
6X
|
8X
|
|
Full
|
$4,420
|
$4,200
|
$3,990
|
$3,790
|
|
2/3
|
3,980
|
3,780
|
3,590
|
3,410
|
|
1/2 island
|
3,315
|
3,150
|
2,995
|
2,845
|
|
1/2
|
2,875
|
2,730
|
2,595
|
2,465
|
|
1/3
|
2,210
|
2,100
|
1,995
|
1,895
|
|
1/4
|
1,770
|
1,680
|
1,595
|
1,515
|
|
DPS
|
7,955
|
7,560
|
7,180
|
6,820
|
|
COVERS
|
1X
|
3X
|
6X
|
8X
|
|
OBC
|
$8,655
|
$8,220
|
$7,810
|
$7,420
|
|
IFC / IBC
|
8,305
|
7,890
|
7,495
|
7,120
|
Standard Colour: $610
Matched Colour: $730
Inserts/Outserts: Rates available upon request
Special Positions: 25% surcharge
PRODUCT FILE
A showcase for your product or service.
|
Net Rates
|
|
|
1/6 Page Ad
(horizontal) |
|
|
1X
|
$950
|
|
3X
|
$900
|
| 6X |
$865
|
| 8X |
$845
|
PROFESSIONAL DIRECTORY
Place your business card in our magazine directory.
|
Net Rates
|
||
|
1/2 Business Card
|
Business Card
|
|
|
1X
|
$295
|
$400
|
|
3X
|
$280
|
$380
|
|
6X
|
$270
|
$360
|
|
8X
|
$255
|
$345
|
|
DIMENSIONS *
|
Width x Height (inches)
|
|
|
Trim page
|
8 1/8 (8.125)
|
10 7/8 (10.875)
|
|
Bleed page
|
8 3/8 (8.375)
|
11 1/8 (11.125)
|
|
Live area
|
7 (7.0)
|
10 (10.0)
|
|
2/3 page
|
4 1/2 (4.5)
|
10 (10.0)
|
|
1/2 page island
|
4 1/2 (4.5)
|
7 1/2 (7.5)
|
|
1/2 page vert.
|
3 3/8 (3.375)
|
10 (10.0)
|
|
1/2 page horiz.
|
7 (7.0)
|
4 7/8 (4.875)
|
|
1/3 page horiz.
|
7 (7.0)
|
3 1/4 (3.25)
|
|
1/3 page sq.
|
4 1/2 (4.5)
|
4 1/2 (4.5)
|
|
1/3 page vert.
|
2 3/8 (2.375)
|
10 (10.0)
|
|
1/4 page vert.
|
3 3/8 (3.375)
|
4 7/8 (4.875)
|
|
1/4 page sq.
|
4 1/2 (4.5)
|
3 3/8 (3.375)
|
|
1/6 page horiz.
|
3 1/4 (3.25)
|
2 7/8 (2.875)
|
|
1/2 Business Card
|
3 1/4 (3.25)
|
1 1/8 (1.125)
|
|
Business Card
|
3 1/4 (3.25)
|
2 1/4 (2.25)
|
|
DPS
|
16 1/4 (16.25)
|
10 7/8 (10.875)
|
* Please include crop marks for all ads and if bleed is supplied, supply the bleed at 1/8 inch beyond the trim.
MECHANICAL REQUIREMENTS
Electronic Material: Digital files only. PDF/X-1a files are preferred. Alternate acceptable formats include: Macintosh format, QuarkXPress 7, InDesign CS4, Illustrator CS4, Photoshop CS4 (or earlier). Include all fonts and high-resolution images (300 dpi files for best resolution) in TIFF or EPS format (CMYK only). To ensure the accuracy of all advertisements, a full-size colour proof must be provided. The publisher shall not be liable for any advertisements received without a colour proof.
File Transfer Media: DVD, CD, FTP or email. Smaller files can be e-mailed up to a maximum file size of 10MB. Send to design@dvtail.com and jforbes@dvtail.com.
FTP Site: ftp.dvtail.com.Please send an email to ftp@dvtail.com for password information for the CIM FTP site.
Design Services: Complete design services are available at an additional charge.
For details, please contact:
- Roberta Dick at robertad@dvtail.com or
- Joanna Forbes at jforbes@dvtail.com or
- Tel: 905-886-6640
TERMS & CONDITIONS
Agency Commission: Fifteen per cent (15%) of gross to recognized agencies.
Terms: Net 30 days. Two per cent (2%) per month interest on overdue accounts.
Taxes: Our published rates do not include applicable taxes, which will be added to invoices and clearly identified. Advertising material is subject to approval by the publisher. If an advertiser’s contract is not fulfilled as specified, the advertiser agrees to pay the resulting short rates back to the best earned space rate applicable.
Mail or fax contracts/insertion orders and material to:
Dovetail Communications Inc.
30 East Beaver Creek Road, Suite 202
Richmond Hill, ON L4B 1J2
Tel.: (905) 886-6640
Fax: (905) 886-6615
E-mail: cim@dvtail.com
Web: www.dvtail.com
Cancellations and space changes not accepted after closing date.