Publications - Editorial Lineup 2012

CANADIAN INSTITUTE OF MINING, METALLURGY & PETROLEUM

The Community for Leading Industry Expertise

CIM is Canada’s leading technical society of professionals in the minerals, metals, materials and energy industries.

Renowned for its leadership and industry expertise, it is one of the world’s top mining and exploration business development networks. Through its technical societies and branches, high-quality conferences, esteemed publications, enhanced web services and social media tools, CIM offers a diverse selection of customized marketing solutions for businesses worldwide.

Click here or on the cover to download Media Kit...

CIM MAGAZINE - 2012 EDITORIAL WITH DEPTH

FROM THE EDITOR

The strength of CIM is our membership and our relevance to their professional objectives. Over the past year, CIM took many steps to ensure that we were responding to our members’ needs, and began developing the necessary tools and resources to support them. As a result, we now have an expanded international presence, new alliances with the global minerals community, and many new initiatives and activities designed to enhance the value for our members.

One of the most visible and exciting outcomes will be realized in 2012 with the implementation of the first phase of a new state-of-the-art information technology infrastructure for the organization, including the launch of a new CIM web site. Although the full range of features and functionalities of this comprehensive new system will be phased in over the course of the next couple of years, we are extremely pleased that an online version of CIM Magazine is slated to be a key component of the initial launch.

There is also a broad range of changes planned to the layout and template of the print version of CIM Magazine. This includes a smart new feature highlighting the latest tools of the minerals trade, an expanded Upfront section that will enable us to delve into a broader range of topics, and a trip to the front of the magazine for some of our most sought-after columns. The CIM editorial team will be growing in 2012 — both on the print and the web fronts — as will our roster of correspondents and contributors. Our goal is to bring readers the latest stories and developments, wherever in the world the business of mining is happening.

Angela Hamlyn
Editor-in-chief
CIM Magazine

CIM MAGAZINE - WHERE THE BUSINESS OF MINING HAPPENS

CIM Magazine:
Canada’s #1 mining and minerals magazine

Reach more mining and minerals professionals than any other Canadian industry magazine with CIM Magazine, today’s market-leading publication.

Our focus

• Promising new research
• Innovative technologies and processes
• Operations profiles
• Project execution
• Sustainability
• Advances in safety and business practices
• New developments in exploration, operations and maintenance

Qualified, dedicated readership

Maximize your business potential

CIM Magazine has the power to connect you with rewarding business partners, across a burgeoning community, all pursuing a common goal – to foster the growth of Canada’s mining and minerals market at home and around the world.

CIM MAGAZINE - PROFESSIONAL PROFILE

CIM Magazine is read by top mining and minerals experts, engineering consultants and exploration professionals.

Together, their expertise places Canada as a globally recognized source of mining leadership.

Purchasing power

• Nearly 70% of CIM readers are in a management position
• 60% are involved in the recommendation and/or approval process
• 22% are engineers who plan, design, organize and supervise the development of mines, mine facilities, systems and equipment

Career field

• 18% work in consulting
• 18% work in engineering
• 17% work in a mining company
• 9% work in exploration

Source of statistics:
2010 Reader Survey conducted by Macorr Research, margin of error +/-3.9% at a 95% level of confidence.

CIM MAGAZINE - READER ENGAGEMENT

Ranked #1 by reputation and circulation

CIM Magazine has a higher circulation than any other Canadian minerals publication and is the magazine of choice.

Our readers named CIM Magazine as their most preferred industry magazine. It is read 2.5x MORE FREQUENTLY than the next leading publication:

Source: 2010 CIM Magazine reader survey

CIM MAGAZINE - YOUR GATEWAY TO THE CANADIAN MINING BUSINESS

CIM Magazine, combined with its cross-channel marketing tools, is your direct route to increasing market exposure.

Watch your brand visibility soar with CIM Magazine’s print, digital and online resources, CIM ’s leading seminars, networking events, conferences, and its sold-out annual Conference & Exhibition.

Only through CIM ’s comprehensive marketing programs can you gain complete access to Canada’s prolific mining sector.

For a complete list of CIM events, please visit www.cim.org. Bonus copies of CIM Magazine are distributed internationally at renowned events throughout the year, including MINExpo INTERNATIONAL 2012.

CIM MAGAZINE - CROSS-CHANNEL MARKETING TOOLS

Innovations Showcase

Reap the benefits of our Innovations Showcase, the exclusive advertorial section of CIM Magazine. This unique series shines a spotlight on innovation with a short summary of products, tools, equipment, techniques and services advancing the mining, metallurgy and petroleum sectors.

Rates and data

• 1/3 page detailed write-up (max. 150 words) $2,210
• Features one main image

Benefits to the advertiser

• 1/3 of the page (4C) highlights detailed information about your brand and its unique features
• CIM Magazine readers turn to it to browse new products in the marketplace
• Extreme value for advertisers – read by thousands of professionals and can generate potential leads

CIM E-News

A bimonthly e-newsletter reaching 10,000+ subscribers who request updates on news, trends and projects that are impacting their business communities. Sponsorship of the e-newsletter provides exclusive opportunities to promote your company by putting your logo front and centre.

Sponsorship rates

• Exclusive sponsorship $2,500 (monthly rate)

Benefits to the advertiser

• Your logo exclusively displayed prominently to an attentive audience
• Easily measurable and can capture sales leads on the spot
• Readers can access further information by clicking through directly to your website

CIM Magazine Digital Edition

The digital issue is CIM’s most interactive advertising solution available. This flip-format digital magazine is suitable for today’s demanding schedules and the increasing need to access information instantly.

Digital rates

• Call one of our Senior Account Executives for rates.

Benefits to the advertiser

• Exclusive sponsorship ensures your banner is represented in a prime position
• Embeds hotlinks directly to your targeted promotion, product or service
• You will be seen by buyers both in hard copy and electronically – all for the price of one!*

* When you purchase a print ad, your ad is hot linked in the digital edition for free.

CIM MAGAZINE - CIM CONFERENCE & EXHIBITION 2012

Official CIM Showguide

CIM Exhibition 2012:
May 6-9, Edmonton, Alberta

Following the remarkably successful event in 2011 (7,000+ visitors, 500 exhibitors), the CIM Conference & Exhibition heads to Edmonton in 2012 where exhibition space is already sold out! Capitalize on event promotions with our extremely popular show guide.

Benefits to advertiser

• Circulated to all CIM Magazine readers with the March/April issue
• Distributed to thousands of CIM Conference & Exhibition 2012 attendees
• Read year-round by active buyers sourcing new products and suppliers

CIM Reporter

View CIM Reporter for Montreal 2011...

The official publication of the CIM Conference & Exhibition, the CIM Reporter and Reporter Updates highlight the hottest news and not-to-be missed events surrounding the three-day event. Handed out to all participants each morning of the event, the Reporter and Updates offer premium exposure to advertisers.

Benefits to advertiser

• Picked up by the biggest buyers in the world
• Ideal for product launches, innovative tools and cost-effective solutions
• Contains up-to-the-minute- news that is very popular with the attendees
• Bonus: advertisers’ logos are also featured prominently on full-colour daily Reporter Updates

THE NEW CIM WEBSITE

CIM Magazine expands online!

In 2012, access Canada’s market-leading publication via its brand new website!

To live up to the changing needs of our readers, this one-stop website will become a top source of information for Canadian mining and minerals news. Users of the site can view articles from the current issue, flip through the digital edition and browse our full list of archived copies.

For more information, please call one of our Senior Account Executives.

CIM Magazine will engage an even broader market online through its:

• Popular feature articles
• Global news
• Market trends
• Technology focus
• Innovation highlights
• Mining development updates

Benefits to the advertiser:

• Reaches a wide global audience
• Gauge ad performance through CIM’s web insight tools
• With CIM Magazine’s exclusive online content, your ad will resonate with an active and engaged audience
• Cost-effective and provides instant sales leads
• Reinforces brand messaging from print and email campaigns

We're relaunching cim.org!

In 2012, the official CIM website will unveil its new navigational system to allow quick and easy access to pertinent industry information. As part of its ongoing efforts to enhance the quality and availability of content to professionals worldwide, it promises a new level of connectivity and user engagement.

• Branches and societies pages
• Membership directory
• Technical papers, online courses
• Professional development programs
• Job boards
• Exhibition dates and links to key industry events

FACTS ABOUT CIM

CIM Societies

• Canadian Mineral Processors Society
• Coal and Industrial Minerals Society
• Environmental Society
• Geological Society
• Maintenance and Engineering Society
• Management and Economics Society
• Metal Mining Society
• Metallurgical Society
• Mining Society of Nova Scotia
• Oil Sands Society
• Society for Innovative Mining Technology
• Society for Rock Engineering

Get to know us

• CIM is the leading technical society of professionals working in the Canadian minerals industry.
  
  
• CIM is an international organization with 60 Branches across Canada, and an overseas Branch in Chile, South America.
  
  
• CIM members own, operate and are otherwise involved in mining in nearly 100 countries around the world.
  
  
• In 2012, CIM will organize Canada’s largest annual Mining Conference and Exhibition, which will take place in Edmonton from May 3 to 9, 2012.
  
  
• CIM sponsors international conferences and symposiums that attract experts from around the world.
  
  
• CIM Magazine and CIM Reporter are the official publications at all CIM events.
  
  
• CIM Corporate Members can raise the profile of their organizations by accessing an industry-wide network of over 10,000 individual and corporate members.
  
  
• Corporate membership entitles the company representative to special rates at CIM meetings and purchase of publications, automatic subscriptions to CIM Magazine, corporate listing in the CIM Directory (circulation 10,000) and a complimentary copy each year.

Don’t wait! Become a CIM corporate member today!

Click here to apply for a CIM Membership or e-mail us at membership@cim.org

TOP