CULTURE, A KEY COMPONENT FOR YOUR CORPORATE SOCIAL RESPONSIBILITY INITIATIVES

CIM MEMO 2010
Adriana Mafalda Arias,
Abstract
Most mining and mineral exploration companies’ operate in remote locations, either in Canada or internationally. Not knowing the cultural imprint of your team and the places where your company is active, may led into trouble.

To set the foundation for a better world, it’s important to built trust and relationships within your global team, communities and stakeholders. Building the “invisible asset” and developing intercultural awareness is an important part of the leadership programs for the geologists and engineers of your team, and should be a key component of your Corporate Social Responsibility initiatives.

Why is culture important for mining and mineral corporations in their CSR initiatives? Because
understanding your identity, as an organization and individual, will give you a description of your experiences and values, these will help you create perceptions, through your perceptions you will give meaning to things; how you view and understand things will set the tone about how you built relationships. This is what I call building the invisible asset. Identity, experiences, values and beliefs are invisible commodities, locating them is as difficult as finding a mine.

To be a responsible citizen of the world and to set the foundation for a better world, you need to go deep, as deep as your next drilling program, because is only there and then, when you develop cultural sensitivity and become an agent of change.

Keywords: CSR, awareness, Cultural, responsible, intercultural, citizen, sensitivity, global team, Leadership
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