The CIM Sudbury Branch held its 8th Annual Sweetheart Dance on Valentine’s Day. Despite it being held on a Saturday instead of a Friday, as is usually the case, 380 people attended this increasingly popular event that is widely supported by the local industry.
Planning starts three months before the event, with tickets distributed to the executive to sell. Local businesses sponsor the tickets, and tables are set up under their banner. Additional sponsorship is obtained for the entertainment, food and prizes. Companies are proud to see their name on a wine bottle at their table.
The local hall, the Caruso Club, is now quite used to the nature of our event, which helps considerably in the planning. The Italian heritage of the venue seems to add to the romance of the evening. An event planner was hired for the hall decorations and this year they outdid themselves in the quality of their work. A special section was set up for pictures, with a beautiful Valentine’s Day theme.
Guests were greeted by a reception line and directed to their tables. All the women were treated to corsages that were sponsored by Bestech, a local company. The reception line fed into a cocktail area that again set the romantic tone of the evening. Guests then moved into the huge ballroom, set up with tables decorated with candles and hearts. The light music provided a mellow backdrop to conversations and the ladies got to catch up on events of the winter.
A full buffet was served, highlighted by roast beef cooked to perfection. The event was followed by dancing, with breaks to allow for the drawing of prizes. The wife of Brian Buss, head of Vale Inco’s Project group, was delighted to win the door prize.
The success of a social night can be judged by the time of the last dance. Those who made it to the 1:30 a.m. final number closed the night in the spirit of the evening.
The work that the executive put into making the evening a success was greatly appreciated. Requests are already coming in for tickets to next year’s event.