Dec '08/Jan '09

United for a cause


Shell giving back to the order of $3.4 million

During difficult economic times it is sometimes easy to lose sight of the fact that there are many around us for whom every day represents a struggle. That’s why organizations such as the United Way play such an important role in our communities. Through the projects it funds and the partnerships it develops, United Way seeks to understand and address the fundamental root causes of poverty through creative and sustainable programs, helping people in need gain greater independence, safety, confidence and dignity.

Shell Canada, its employees and retirees dished out a $3.4 million Halloween treat. The company matched dollar-for-dollar the money raised by its present and past employees  for the United Way of Calgary and Area. Over 750 Shell personnel participated in the “Days of Caring” campaign in support of the charity.

The United Way was also thankful for the generosity of the employees of another oil major as well. Syncrude Canada staff outdid themselves, raising $1.23 million for the charity, surpassing a self-set target with nearly a week to spare. Last year, Syncrude employees had raised $1 million for the same cause. This year’s growth in contributions is largely due the quadrupling of the number of people who donated $1,000 or more and the 33 per cent rise in average employee donation to about $400.

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